2023 Year-end Letter to Maelove Family

2023 Year-end Letter to Maelove Family

Posted by Jackie Kim on

Dear Maelove Family,

On behalf of everyone at Team Maelove, I extend our heartfelt thanks for your love and support throughout 2023. I would like to take this opportunity to reflect on the past year's highlights and give you a sneak peek at what to expect from us in 2024.

The Fade Away Brightening Serum was awarded The Everygirl's 2023 Beauty Award for the best serum for hyperpigmentation. Personally, this product holds a special place in my heart as it addresses my skincare struggles with hyperpigmentation and postpartum melasma.

 

 

Speaking of postpartum melasma, my daughter Beverly just turned 6 months! I can’t believe that this exact time last year I was pregnant. I remember having mixed feelings of excitement and anxiety in the beginning as I was worried about whether it would be a viable pregnancy. Beverly’s birth has not only reshaped my outlook on life and Maelove, but my approach to my own skincare routine.

During my pregnancy journey, I realized that less is more. To be frank, there were some days (ok, a lot of days if you add them up) where I used just a cleanser and moisturizer. I didn’t care about all the dark spots and melasma that was becoming very visible on my face (and this is on top of all the hyperpigmentation that I dealt with ever since I can remember).

Now, as I navigate motherhood, I’ve become more intentional about the products I use, especially as I approach 40 soon. If you’d like to learn more about skincare routines for aging skin, what I do on the daily, or anything related to beauty and wellness, please respond to this email with your comments!

Beverly’s arrival has also reshaped my vision for Maelove. It’s no longer about setting yearly goals or thinking 5 or 10 years ahead. I aspire Maelove to be a timeless brand, one that my daughter, and her children, will enjoy and cherish. We have never been and will never be a fast beauty brand.

Maelove will continue to stay true to its roots of being a thoughtful and intentional brand that creates top-quality products that I’m proud to use on myself, to recommend to family and friends, and to share with all of you.

 

Jackie and Beverly

 

 

Since the introduction of our celebrated Moonlight Retinal Super Serum, the most frequent request from you has been for a peptide-based product.

Behind the scenes, we have spent years obsessing over crafting of the Peptide Squad Collagen Renewal Serum. This journey has been one of challenges, discoveries, and innovations.

I was determined not to create just another peptide product, as the market already offers plenty. My goal was to develop the ultimate peptide serum.

Once we identified 4 classes of peptides that combat wrinkles from different angles, we decided to combine all four into one serum that tackles the problem of lines and wrinkles from multiple angles by creating synergies that lead to the best results.

You can read about the deep science background here.

The response to Peptide Squad has been overwhelming, making it our fastest-selling product ever, even surpassing The Glow Maker! A bottle is sold every 57 seconds! We sold out twice, but it will be restocked in mid-January. Sign up on the restock waitlist here if you’re interested.

 

 

This past year, we explored long-form video content, covering topics you were eager to learn more about. These included whether you can use vitamin C and niacinamide together, the various types of retinoids and their benefits, and broader health and wellness topics.

As I hosted events with dermatologists at Stanford, Brown, USC, and other institutions, I learned that dermatologists value our in-depth guide newsletters for educating their patients, and they also requested more content.

Many of you appreciated this content but expressed a desire for more concise formats. In 2024, we'll provide bite-sized video content for consumers, along with written newsletters that deeply explore the science for medical professionals.

 

 

The most common question our Customer Happiness Team receives is, "I use and love The Glow Maker; what product do you recommend I try next?"

To make your Maelove journey easier, we've introduced the Bestseller Duo. This set pairs our #1 selling serum, The Glow Maker, with our #1 selling cream, Night Renewer.

This duo has sold out an impressive nine times and has garnered over 15,000 reviews. It delivers the quickest and easiest way to elevate your skincare routine, offering immediate results with lasting benefits. If you have family or friends curious about Maelove, I recommend they start with the Bestseller Duo.

I’m obsessed with the Night Renewer because it contains 10% glycolic acid, but is great for even the most sensitive skin (like myself). How is this possible? It’s all in the formulation - we combined glycolic acid with our proprietary blend of soothing ingredients such as squalane, vitamin E, shea butter, arnica flower, and more.

Even years after their launch, I’m still amazed by the outstanding results that these products deliver.

 

Stay tuned for an exciting new product release in January 2024! While I can’t reveal all the details just yet, I’ll give you a hint: it’s a cream with a dreamy texture that applies beautifully onto the skin no matter what products you use it with.

And of course, it’s formulated with ingredients that are shown to improve your skin health.

You must know by now that we’re obsessive about every step of our formulation process, including getting the perfect texture. This step is personally very important to me because if a product doesn’t feel great to apply, no matter how great the ingredients are, I won’t be reaching for it to use consistently.

Consistency is key when it comes to skincare, and because I know this all too well, I make sure that each product we formulate has the perfect texture and feels great to use so that you’ll be wanting to use it everyday.

 

 

Once again, thank you for your continued support! Without our amazing Maelove Family, we would not be here. We’re thrilled to continue on this journey with you in 2024!

We wish you and your loved ones a happy and healthy New Year!

-Jackie Kim

Chief Product Obsessor

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