We're a group of friends who came together to work on a common goal: Helping you look great and feel amazing by creating luxury products of uncompromising quality without the luxury markups.

To achieve this goal, we've built a uniquely streamlined approach that prioritizes quality and simplicity over exorbitant markups and marketing.

Start with good science

We specialize in creating impactful and highly potent products that actually make a difference you can see and feel on your skin.

We start by identifying proven, tried-and-true ingredients using our proprietary scoring system based on below criteria:

• Validated in peer-reviewed articles published in credible (high-impact) scientific journals
• Shown to have a robust effect in placebo-controlled studies
• Tested on a large number of human subjects
• Confirmed and verified by studies from non-industry funded sources

Incorporate real-world data and insight

After identifying our scientifically proven, core, go-to ingredients, we refine our formulations further using insights from real-world experts and data-driven methods that include all of the following steps: 

• Consult with leading practitioners in clinical medicine and esthetics/aesthetics who add their insights garnered from years of hands-on experience
• Analyze published skin care product reviews for user experience patterns
• Collaborate with human testers to confirm formula effectiveness, positive sensory attributes and lack of irritation
• Review customer feedback and apply insights toward future formulation development.

Put quality first

To create a luxury skin care line that is widely accessible for everyone, proper manufacturing and handling is just as crucial as smart research and development.

That’s why we only partner with the most respected cosmetic laboratories in the US that also manufacture products for the most iconic personal care brands in the world.

All of our labs are cGMP-certified and FDA-registered with approval for over-the-counter (OTC) formulation manufacturing.

We also choose warehouses that are FDA-registered, food-grade storage facilities with temperature controlled staging areas and refrigerated lockers to ensure maximum freshness.


Make it clean for sensitive skin

We go above and beyond to make clean products that are sensitive-skin friendly. Our products are free of parabens, phthalates, triclosan, artificial dyes and fragrances. We don't use ingredients that are banned in the EU or in the USA.

Are you animal lovers like us? Great! We don’t conduct tests on animals. We’re cruelty-free and vegan.


Embrace consistency

Consistency is the key to long-term skin care success. Your doctor would call this “adherence.” We think of it as a daily ritual just for you.

To help you stay consistent, we obsess about keeping our product lineup simple and streamlined. Our formulations are designed to work well when used alone but also are easy to layer.

Whether you have a 3-step or a 10-step skin care regimen, our products fit seamlessly into any skin care routine.


Measure success by the number of happy customers

We’re confident that our products create real results for real people – no matter what skin type you may have. That’s why, from Day One, we’ve stood behind our industry-leading 100-day happiness guarantee. So you can rest assured that we’ll take care of you.

- Team Maelove