NIA 10 Niacinamide Serum

Rated 4.6 out of 5 stars
4.6 Stars (1,162 Reviews)
(Based on 1162 reviews)

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A calming serum designed to help strengthen your skin's defenses while reducing redness and irritation, making it perfect booster for those with sensitive, inflamed, dry, or acne-prone skin.

Key Benefits

Calms redness, strengthens the skin barrier

Key Ingredient


Effective Together


Obsessively Formulated

Nia 10 harnesses the power of 10% niacinamide (vitamin B3) to effectively soothe sensitive skin and alleviate redness by strengthening the skin barrier and protecting against environmental stressors.

Beyond its calming effects, niacinamide also regulates sebum production, helping to reduce acne breakouts and the look of enlarged pores. Its anti-inflammatory properties further reduce inflammation and hyperpigmentation, promoting clearer, healthier-looking skin with improved texture and tone.

Combined with the astringent properties of zinc PCA, fomes officinalis mushroom extract, and witch hazel water, alongside soothing aloe and white tea, this booster serum helps keep sensitive, inflamed, or acne-prone skin under control.

10% niacinamide (vitamin B3) strengthens the skin barrier and improves overall skin health
  • Enhances the skin's natural barrier function, helping to retain moisture and protect against environmental stressors
  • Soothes irritation, calm redness, and improve uneven skin tone
  • Stimulates collagen and elastin production, which helps maintain skin elasticity and firmness
Regulates sebum production to help with breakouts and large pores
  • Balances oil production, minimizing excess oiliness and reducing the appearance of enlarged pores
  • A supporting cast of naturally astringent ingredients further help keep pores clear
  • Promotes skin cell renewal, leading to smoother, more even skin texture

Use AM and/or PM. Apply a thin layer of serum to the face, neck, and chest. Massage product in until it is fully absorbed. Follow with a gentle moisturizer to lock in the serum.

Layer your products from thinnest to thickest in texture, waiting a full minute between each product.

Key Ingredients

10% Niacinamide (Vitamin B3)

Supporting Ingredients

Zinc PCA, White Tea, Aloe, Fomes Officinalis (Mushroom), Witch Hazel

All Maelove products are safe for sensitive skin, made in the US, vegan, cruelty-free, non-comedogenic, gluten-free, and free of parabens, phthalates, dyes, and artificial fragrances. We don't use ingredients that are banned in the EU or in the USA.

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Rated 4.6 out of 5 stars
Based on 1,162 reviews
Total 5 star reviews: 937 Total 4 star reviews: 94 Total 3 star reviews: 55 Total 2 star reviews: 29 Total 1 star reviews: 47
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1,162 reviews
  • S
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    Love their serums! Make your skin look and feel amazing!

  • CN
    Clarissa N.
    Verified Buyer
    I recommend this product
    What are your skin concerns? Acne and blemishes, Redness and sensitivity, Fine lines and wrinkles, Dark spots, Oil control
    How old are you? 35-44
    What is your skin type? Oily
    Product Standouts Great texture, Dramatic Results, Gentle, Healing, Great Ingredients
    Rated 5 out of 5 stars
    3 days ago
    Can’t be without this!

    This is something that has remained in my nighttime routine for so long while I rotate so many other products! It’s clean and is completely fungal acne safe so I know I don’t have to worry about it causing breakouts. It doesn’t break me out when tons of other products do. It also really helps fade the dark marks left behind from acne, such a noticeable fading. It also really helps keep inflammation down on my face. I notice I have way less hormonal cystic acne and when I do get those types of pimples, they go away much faster. It also absorbs quickly so I can move on to my next step. I won’t ever be without this in my skincare routine!

  • SF
    Shauna F.
    Verified Buyer
    I recommend this product
    What are your skin concerns? Acne and blemishes, Fine lines and wrinkles
    How old are you? 35-44
    What is your skin type? Combination
    Product Standouts Healing
    Rated 5 out of 5 stars
    6 days ago

    Absolutely love this. I use it twice a day and it has changed my skin. I no longer break out and my skin has never been healthier.

  • BS
    Brends S.
    Verified Buyer
    I recommend this product
    What are your skin concerns? Sun Damage
    How old are you? 55+
    What is your skin type? Combination
    Product Standouts Easy To Use, Great Ingredients, Healing
    Rated 5 out of 5 stars
    6 days ago
    been using for years

    great for sun protection

  • HK
    Hilary K.
    Verified Buyer
    I recommend this product
    What are your skin concerns? Fine lines and wrinkles, Dark spots, Sun Damage
    How old are you? 35-44
    What is your skin type? Sensitive
    Product Standouts Easy To Use, Great texture, Gentle
    Rated 5 out of 5 stars
    1 week ago
    Can’t live without this

    I always notice a huge difference in my skin when I’m not using this product. Even other people comment how glowing my skin looks.

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Deep Guide to Niacinamide - How it works and why it should be a part of everyone's skincare routine

This writeup was lead-authored by our senior technical adviser, Sunbin Song, PhD. Sunbin graduated from MIT with a degree in Biology before receiving a doctorate in neuroscience from Georgetown and...

For the Curious

Niacinamide (vitamin B3) is one of the great tried and true ingredients that seem to have efficacy across many skin conditions. It is scientifically proven to strengthen the natural skin barrier while also being one of the best anti-inflammatory ingredients. It has proven efficacy against redness (Draelos et al. 2005). Clinical studies on efficacy show 5% niacinamide is more effective than 2%, and 10% maximizes efficacy. At the same time, safety studies show that even for up to 20% concentration solutions, there is little to no irritation on skin in patch tests (Gehring 2004, Draelos et al. 2006).

Those with sensitive skin have a weakened skin barrier that allows for environmental irritants to pass through the barrier. This is why those with sensitive skin are prone to inflammation and skin redness as well as contact dermatitis.
Topical application of niacinamide can strengthen the skin barrier because it can penetrate and upregulate important cofactors NAD and NADP (nicotinamide adenine dinucleotide and nicotinamide adenine dinucleotide phosphate). These cofactors are involved in producing components that make up the skin barrier. Hence, niacinamide can increase production of beneficial proteins (keratin, filaggrin and involucrin) and lipids (ceramides, free fatty acids, and cholesterol) that make up the skin barrier. In clinical studies, Niacinamide has been shown to improve skin barrier function and also increase skin moisture levels in those suffering from rosacea (Draelos et al. 2005) and atopic dermatitis (Soma et al. 2005). Hence, even those with clinically significant impairments in the skin barrier with associated redness can be treated with niacinamide.
To combat inflammation and redness, niacinamide exerts its powerful anti-inflammatory effects via known mechanisms. Niacinamide prevents cytokine-mediated induction of nitric oxide synthase, which leads to a decrease in inflammation, making it useful across multiple inflammatory conditions (Sahin et al. 2021). Niacinamide also inhibits NFkB-transcription of pro-inflammatory mediators, and the expression of interleukins that mediate inflammation (Wohlrahb et al. 2014).

Even at a 2% concentration, niacinamide can reduce sebum and lead to significant decreases in facial shine and oiliness as well as leading to general improvements in skin condition (Draelos et al. 2006). Further, treatment with 4% niacinamide in acne leads to a reduction in inflammatory papules (Gehring 2004). 10% niacinamide maximizes efficacy while at the same time, safety studies show that even for up to 20% concentration solutions, there is little to no irritation on skin in patch tests (Gehring 2004, Draelos et al. 2006).

Niacinamide also has antiretroviral and fungistatic effects (Wohlrahb et al. 2014). One clinical trial found that 4% niacinamide gel was as effective as the antibiotic Clindamycinin in reducing acne lesions and acne severity (Shalita et al. 1995). Hyperpigmentation following inflammation from acne is a common problem for many. The P. acnes bacteria has been implicated in this inflammation by activating interleukin-8 (IL-8) secretion. Niacinamide treatment significantly decreases IL-8 production from P.acnes, as well as downstream effects, in a dose-dependent manner, preventing inflamed papules (Grange et al. 2010). In other words, particularly for those with easily inflamed skin, niacinamide not only helps treat the acne, but the possible post-inflammatory hyperpigmentation that follow inflamed papules.

Niacinamide is such a fantastic anti-aging and skin soothing ingredient, it is often co-formulated across many anti-aging serums and moisturizers. Hence, depending on the content and number of products in your skin routine, you may be getting a good dose of niacinamide without the need of a specialty high concentration niacinamide serum. Nonetheless, high concentration niacinamide may still be a useful addition to your anti-aging and anti-hyperpigmentation regimen if you want to ensure you are maximizing the benefits of niacinamide. In other words, Nia 10 can be a useful adjunct to any anti-aging or anti-hyperpigmentation skin regimen.

Skin aging is associated with a loss of important compounds such as NAD and NADP (nicotinamide adenine dinucleotide and nicotinamide adenine dinucleotide phosphate) in the skin and these lower levels make cells age and deteriorate faster (Berson et al. 2014). Topical niacinamide increases the levels of NAD and NADP and reverses this trend and increases collagen, making it one of the best anti-aging ingredients (Bissett et al. 2004, Matts et al. 2002).

In aging skin, one study found significant improvement in aging skin with 2.5% niacinamide. A later study replicated this finding with twice the amount and found 5% niacinamide had a greater impact on skin smoothness and wrinkle depth reduction compared to 2% niacinamide in aging skin (Gehring 2004). Another study in aging skin found that 5% niacinamide not only reduced fine lines and wrinkles and improved skin texture, but also reduced skin yellowing and red blotchiness (Bissett et al. 2004). Another follow-up study showed 5% niacinamide also improved elasticity in aging skin (Bissett et al. 2006).
The benefits of niacinamide on hyperpigmentation has been replicated in sun-damaged skin (Kimball et al. 2009), in melasma (Navarrete-Solis et al. 2011), in axillary hyperpigmentation (Castanedo-Cazares et al. 2013), and has been shown to be dose-dependent with 5% niacinamide more effective than 2% niacinamide in reducing hyperpigmentation (Greatens et al. 2005).

Niacinamid plays a role in DNA repair after UV damage in melanocytes. This role is also behind the promise of niacinamide as a chemoprevention agent for melanoma, the most serious type of skin cancer (Thompson et al. 2014). Though preventing skin cancer may be the more important attribute of this mechanism, there is also another benefit. As DNA becomes methylated in response to UV, the methylated DNA also induces pro-inflammatory and pro-melanogenic genes. In one study, niacinamide reduced methylated DNA and melasma based hyperpigmentation after 8 weeks compared to placebo (Campuzana et al. 2019). In addition to its role in DNA repair, niacinamide can help prevent skin cancer by being photo-protective and protecting against UV-induced immune suppression (Wohlrahb et al. 2014) as well as by having antioxidant properties and protecting against generation of reaction oxygen species in keratinocytes (Zhen et al. 2019). Since niacinamide protects against the effects of UV rays (and UV-induced photo-suppression), like Vitamin C, niacinamide can be used to help bolster your skin’s defenses during the day (Wohlrahb et al. 2014). While Vitamin C and E are the main antioxidants that fight against UV damage in your skin, and Glow Maker is still our primary recommendation for this purpose, if your skin can not tolerate these serums which are acidic (pH < 3.5) due to irritation, then NIA 10 is a good alternative
It can also help protect against UV-damage making it a good alternative for those with sensitive skin who can not tolerate acidic vitamin C serums.

Yes you can. Maelove serums are all carefully formulated to allow every serum to be used together in a layering fashion. We’ve done all the thinking so you don’t have to! For an extended writeup on this topic, please consult the Maelove science blog post.

Yes you can. The actives in Nia 10 including niacinamide, witch hazel, aloe, and fomes officinalis (Mushroom) extract are all considered generally safe to use topically during pregnancy and lactation. However, it is always advisable to check with your doctor regarding skin care products and ingredients and follow their protocol.

Draelos ZD, Ertel K, Berge C (2005). “Niacinamide-containing Facial Moisturizer Improves Skin Barrier and Benefits Subjects with Rosacea.” Cutis 76:135-141

Gehring W (2004). “Nicotinic acid/ niacinamide and the skin.” Journal of Cosmetic Dermatology 3:88-93.

Sahin K, Kucuk O, Orhan C, Tuzcu M, Durmus AS, Ozercan IH, Sahin N, Juturu V (2021). “Niacinamide and undenatured type II collagen modulates the inflammatory response in rats with monoiodoacetate-induced osteoarthritis.” Scientific Reports 11:14724. Doi:10.1038/s41598-021-94142-3.

Soma Y, Kashima M, Imaizumi A, Takahama H, Kawakami T, Mizoguchi M (2005). “Moisturizing effects of topical nicotinamide on atopic dry skin.” Int J Dermatol 44:197–202.

Wohlrab J, Kreft D (2014). “Niacinamide-Mechanisms of Action and Its Topical Use in Dermatology.” Skin Pharmacol Physiol. 27:311-315.

Draelos ZD, Matsubara A, Smiles K (2006). “The effect of 2% niacinamide on facial sebum pro-duction.” J Cosmet Laser Ther 8:96–101

Gehring W (2004). “Nicotinic acid/ niacinamide and the skin.” Journal of Cosmetic Dermatology 3:88-93.

Grange PA, Raingeaud J, Calvez V, Dupin N (2010). “Nicotinamide inhibits Propionibacterium acnes-induced IL-8 production in keratinocytes through the NF-kB and MAPK pathways.” J Derm Sci 56(2): P106-112)

Shalita AR, Smith JG, Parish LC, Sofman MS, Chalker DK (1995). “Topical nicotinamide compared with clindamycin gel in the treament of inflammatory acne vulgaris.” International Journal of Dermatology 34(6):434-437.

Wohlrab J, Kreft D (2014). “Niacinamide-Mechanisms of Action and Its Topical Use in Dermatology.” Skin Pharmacol Physiol. 27:311-315.

Bissett DL, Miyamoto K, Sun P, Li J, Berge CA (2004). “Topical niacinamide reduces yellowing, wrinkling, red blotchiness, and hyperpigmented spots in aging facial skin.” International Journal of Cosmetic Science. 26: 231-238.

Bissett DL, Oblong JE, Berge CA (2006). “Niacinamide: A B Vitamin that Improves Aging Facial Skin Appearance.” Dermatologic Surgery 31: 860-866

Castanedo-Cazares JP, Larraga-Pinones G, Ehnis-Perez A, Fuentes-Ahumada C, Oros-Ovalle C, Smoller BR, Torres-Alvarez B (2013). “Topical niacinamide 4% and desonide 0.05% for treatment of axillary hyperpigmentation: a randomized, double-blind, placebo-controlled study.” Clinical, Cosmetic and Investigational Dermatology 6:29-36

Gehring W (2004). “Nicotinic acid/ niacinamide and the skin.” Journal of Cosmetic Dermatology 3:88-93.

Greatens A, Hakozaki T, Koshoffer A, Epstein H, Schwemberger S, Babcock G, Bissett D, Takiwaki H, Arase S, Wickett RR, Boissy RE (2005). “Effective inhibition of melanosome transfer to keratinocytes by lectins and niacinamide is reversible.” Experimental Dermatology 14: 498-508.

Kimball AB, Kaczvinsky JR, Li J, Robinson LR, Matts PJ, Berge CA, Miyamoto K, Bissett DL (2009). “Reduction in the appearance of facial hyperpigmentation after use of moisturizers with a combination of topical niacinamide and N-acetyl glucosamine: results of a randomized, double-blind, vehicle-controlled trial.” British Journal of Dermatology 162: 435-441

Matts PJ, Oblong JE, Bissett DL (2002). “A review of the range of effects of niacinamide in human skin.” IFSCC 5(4): 285-289.

Navarrete-Solis J, Castanedo-Cazares JP, Torres-Alvarez B, Oros-Ovalle C, Fuentes-Ahumada C, Gonzalez FJ, Martinez-Ramirez JD, Moncada B (2011). “A Double-Blind, Randomized Clinical Trial of Niacinamide 4% versus Hydroquinone 4% in the Treatment of Melasma.” Dermatology Research and Practice. Doi:10.1155/2011/379173

Campuzano-Garcia AE, Torres-Alvarez B, Hernandez-Blanco D, Fuentes-Ahumada C, Cortes-Garcia JD, Castanedo-Cezares JP (2019). “DNA Methyltransferases in Malar Melasma and Their Modification by Sunscreen in Combination with 4% Niacinamide, 0.05% Retinoic Acid, or Placebo.” Biomed Research International. doi:10.1155/2019/9068314

Thompson BC, Surjana D, Halliday GM, Damian D (2014). “Nicotinamide enhances repair of ultraviolet radiation–induced DNA damage in primary melanocytes.” Exp Dermatol 23(7): 509-511. Doi:10.1111/exd.12430

Wohlrab J, Kreft D (2014). “Niacinamide-Mechanisms of Action and Its Topical Use in Dermatology.” Skin Pharmacol Physiol. 27:311-315.

Zhen AX, Piao MJ, Kang KA, Fernando PDSM, Kang HK, Koh YS, Yi JM, Hyun JW (2019). “Niacinamide Protects Skin Cells from Oxidative Stress Inducted by Particulate Matter.” Biomol Ther 27 (6): 562-569